October 17, 2013

If you’ve never watched the expert interviews on BeetTV, a site that covers video advertising, it’s worth a visit.
They recently aired an interesting interview with Amir Kassaei, Chief Creative Officer at the giant agency DDB. Amir points out that there is now endless data. He says, that while analyzing data may give you insights into how your prospects behave, you still need great creative to engage your audience.