Content Marketing for Engineers: More than Half of Engineering Marketers will spend more on video in 2014
January 17, 2014
A recent ENGINEERING.com survey revealed that 85% of engineering marketers have a video budget for 2014. What’s more, fully 56% of all engineering marketers plan to spend more on video in 2014 than they did in 2013. Why? Video works well to drive prospects to the next step in the buying process.