Do you have crappy engineering leads or lazy sales people? The Battle of MQL vs SQL
April 1, 2014
There is inherent tension between marketing and sales. Nowhere is that more apparent than in the hand-off between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL). This blog details the challenges of qualification of lead generation for engineers and technical audiences. Avoid leads getting cold; get your marketing team to help take over qualifying the sales leads.
