When you start a social media marketing strategy company, you put a lot of faith in your community manager that s/he knows what they are doing.

You also assume that they know the unwritten rules of social media of what you should and shouldn’t do.

In life, there are no shortcuts that get you anything good for long-term, and the same applies for social media.

While some people are adverse to having social media marketing “rules” that apply to everyone, there are definitely foundational guidelines and principles that everyone must follow in order to establish a successful social media marketing campaign such as not spamming, engaging your audience, provide unique and interesting content. etc.

If you’re worried that they may not know the ins-and outs of social media, you can share this infographic from Social Metrics Pro, which proposes 21 rules for an effective social media marketing strategy.

The 21 Rules for Effective Social Media Marketing Strategies

-Lance Brown