For two days I’ll be immersed in a seminar on search, enews and social media. This is coming via iPhone & will cover highlights as much as possible.

First off – Social Media- most jam packed.

Highlights on starting in social media. Key points:

Start small

Vision statement/ mission- (take with grain of salt) but goal and planning is key.

CONTENT

Simple, concrete, credible, emotional, story.

Use google keywords/ search to find what people are tuning into. Create the networks around terms that have the highest audiences. Example – the term student loan is much better than ‘pay for college’.

Requires lots of time and resources. Need to have passion.

Service- be the expert in your field- help people and be open.