As Senior Vice President of Sales & Strategy at WTWH Media, I lead two dynamic growth engines within the company: our expanding Healthcare media portfolio and the WTWH Content Studio, the leading content marketing agency in B2B media.
With nearly two decades of experience building high-performing teams, launching market-defining products, and driving double-digit revenue growth, I bring a sharp focus to strategic execution, audience development, and customer value creation.
Current Focus Areas:
Healthcare Tower Leadership
I oversee WTWH’s Healthcare brands—Senior Housing News, Skilled Nursing News, Home Health Care News, Hospice News, Behavioral Health Business, HME Business, Mobility Management, and ASC News—leading editorial, audience, and commercial strategies to serve decision-makers across the continuum of care. My focus is on expanding our reach, deepening market relevance, and building new revenue lines that serve both advertisers and the healthcare community.
Head of WTWH Content Studio
I lead the Content Studio, WTWH’s full-service content marketing arm, where we co-create deeply reported, data-informed content with our partners to position them as industry thought leaders. Leveraging WTWH’s proprietary first-party data, we match the right story formats with the right syndication strategies to achieve business results across complex B2B markets.
Career Highlights:
Strategic Growth & Innovation:
Launched and scaled multiple business units, including CFE Technology, CFE Services, and market-intelligence products like Marketing to Engineers®, establishing CFE Media as the go-to expert on reaching technical buyers.
Product Leadership:
Helped develop and commercialize signature solutions including ContentStream®, ContactStream®, and Own-the-Topic Contextual Advertising, each designed to connect advertisers with high-intent audiences more effectively.
Cross-Market Expertise:
From engineering to healthcare, I’ve built programs that align content, data, sales, and strategy to grow brands, create value, and outpace the competition.
I thrive on the intersection of strategy and execution, and I’m passionate about helping teams, customers, and content achieve their full potential.