
Using Bit.ly To Track Your Twitter ROI
People tell you that your business should be on Twitter, but as a marketer, you are pressed to show that Twitter has a positive ROI.

People tell you that your business should be on Twitter, but as a marketer, you are pressed to show that Twitter has a positive ROI.

Join Design World on Wednesday, February 2nd, for the inaugural Design World Tweet Chat. Our entire editorial team will be tweeting with you on the

Kudos to Nook Industries. I mention them based on a an Engineering Exchange post regarding their Infinity 1 Roller Screw Actuator. Often members and suppliers

I stumbled upon Klout a while back – found it somewhat intriguing. Their tech aims to rank folks according to their actions on Twitter and also Facebook.

Seventy-eight percent of all social media traffic goes through Facebook, while Twitter is a measly 5%. Although, despite the market share, a study by Social Twist says the better bet is to use Twitter for marketing and NOT Facebook.After analyzing more than one million links on both Facebook and Twitter, researchers found that Facebook’s shared links average only 3 clicks, while on the other hand, Twitter generates an average 19 click-throughs every time a link is embedded into a tweet.

In the era of Facebook, Google, Twitter and Yelp (an extensive product review site), buyers have as much control over the flow of information they

In case you haven’t noticed, the world of marketing has been rapidly changing. Thanks to social media and the free flow of communication and word-of-mouth

Warm welcome to Paul Heney joining the WTWH Media team as Senior Editor. Paul will be covering fluid power among other things and will be

It feels like 1995. Last night as insomnia kept me hard at work, I got an iteration of the ‘Engineering Exchange’ App submitted to Apple for approval

Next time your in Cleveland, its worth stopping into the brand spankin new WTWH headquarters. Check in using foursquare and we’ll hook you up with