Design World uses content checking software on eDelivery, and came across a straightforward email call to action from a customer that Thunderbird flagged as a scam.

The simple reason was the use of ‘free’ 3 times in the text. Simply removing the word free from the text and changing one instance to ‘complimentary’ resolved the issue. Note that the domain, subject line and company name had nothing to do with the scam flag – just the repeated term in the body copy. We’ll be sure to offer more complimentary advice when we come across other red flags.