In an earlier post, I mentioned using the term FREE in eNews tends to throw red flags for spam filters and even flag a scam alert in Thunderbird. Turns out using the term ‘click here’, ‘buy online‘ and even ‘subscribe‘ may raise a filter. So even valid offers using these terms should be avoided. We even removed the term ‘subscribe’ when referring to subscription offers for Design World in print. So no more subscribing, now we just encourage engineers to ‘Get DW in Print’. More to come no doubt on this front.