In this session Chris Brogan (co-author, The Impact Equation) acted as a guide, instructing the audience on how to construct offerings that resonate with potential buyers. He explained how to create effective content, build the systems to promote your business and keep it all running smoothly.   

The heart of the strategy:

1. Content
2. Community
3. Marketplace

“Create useful, interesting content. Nurture the community. Earn the right to sell and serve.” Brogan used a food truck analogy when further illustrating his business framework. Promote your brand or product with “smaller bites.” More value and flavor is required – encourage the larger story.

For #SMMW15 live tweeting and updates, follow @WTWH_Nicole and @WTWH_Jen.