A lot of engineering marketers are running lead generation campaigns these days. Many are trading white papers for contact information.  Just as many are running webinars. 

What all these campaigns have in common is the need for excellent landing pages to entice and inform prospects.  This graphic gives our editors a starting point on how to build an excellent landing page for engineers.  

Let me know in the comments what you think.  And if you are running a lead generation campaign or a webinar, consider downloading our media guide. 

Happy landing page writing, 

John