John Hayes

A fond farewell from the founder of the Digital Marketing for Engineers blog.

Too many B2B technology companies avoid providing easy to access pricing information. That makes life more difficult for buyers and needlessly complicates the buying process. Here are why the 6 most popular excuses are BS and the number one reason why you need to provide pricing information.

Don’t let great content die in your subscribers inbox. Boost your content marketing by learning how engineering.com produces content that keeps 2.3 million engineers engaged each month. We reveal the strategy our writers use to prepare stories and discuss how to boost your marketing credibility.

Marketing budgets targeting engineers are soaring in 2018. Learn how much they’re going up, in which industries, and the relationship with business success.

What will marketing to engineers look like in 2018? John Hayes offers his fearless predictions on what he believes will happen this year.

How can marketers craft unique content for automotive engineers? We’ve got answers from a survey of 1,187 engineers as to what works and what doesn’t.

CMI’s 2018 manufacturing content marketing study was just released. See how the trends in the survey align with ENGINEERING.com’s own survey of 1,187 engineers.

The results of a survey of 1,187 engineers on their content consumption habits as it relates to smartphones for marketers looking to reach engineers.

We survey 1,187 engineers and then took a deep dive into the decision makers. Find out who they are, what they read, and how to reach them.

What does it take to create an effective word of mouth strategy for engineers?