Earlier this week, Google’s Matt Cutts released a new Webmaster video addressing some misconceptions about the SEO industry.

While he addressed a couple of topics, the one item from the video that jumped out concerned SEOs and link building. According to Matt, SEOs might be focusing too much on link building. SEOs should instead be focusing on site design, creating compelling/useful content, user experience  and content marketing. Links to content should grow organically. Social networks are now an important part of marketing the content, while also a great way to try to earn organic links instead of building links.

While unique and compelling content has always been paramount for a site to perform well, link building has always been an integral aspect of the SEO process. Is this a sign of a shift in Google’s reliance on links’ in their algorithms or just a reminder that, while links continue to be important, content is still king?

It’s hard to believe that links will not play a huge part in ranking sites going forward, but will this affect your SEO processes and do you really think that it will change your link building strategies?

Let me know your thoughts on the future of  link building.