Live webinar was June 14, 2013. Watch the webinar on-demand by filling out the form below.

Social Media has become a vital part of a company’s marketing mix, but many people don’t even know where to start. Whether you decide to use one platform or all of them, creating a sound social media strategy before you begin can be critical to your success.

Join social media experts Lance Brown and Heather Centorbi as they explore nine simple steps in developing a sound social media strategy. They explore why social media is viewed as being so difficult, how social media has changed business, and who should be responsible for social media in addition to answering the question “Where should I start?”.

Watch this webinar to learn:
– How to identify, plan for, and execute a social media strategy
– What type of content you should promote
– Ways to promote your social media channels
– What metrics other CMO’s are using to measure their social media activities