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Lead management for manufacturers and their channel partners is no easy task. At the manufacturer level, aggregating and organizing sales leads can be an arduous
A well-crafted buyer persona allows you to personalize the marketing experience for your ideal customer. This method humanizes your target audience which in turn, humanizes
There are over 67 million active Twitter users in the US every month, according to Business of Apps. This can make it complicated when trying
LinkedIn may have gained its reputation as a professional networking and job search platform, but its benefits in social media marketing especially in the business
Digital marketing technology and trends are rapidly evolving every single day, with fresh innovations and ideologies becoming the new normal faster than the industry can
Google announced that it will be shutting down Google+, its social network platform in August 2019. This will give Google+ users a 10-month period to
This webinar was presented live on Thursday, October 18, 2018. Click below to watch on demand. A new customer reality equals a new
If you have never sponsored a webinar, you may wonder what to expect. You might be curious about the technology used, and how you can
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Cindy Krum, CEO and Founder of MobileMoxie, LLC, took
This webinar was presented live on Wednesday, September 5, 2018. Click below to watch on demand. What does it mean to sponsor a