Our Story
Arrowfly, the new name for WTWH Media, is the live and digital destination for professionals across the engineering, healthcare, food, retail and hospitality sectors.
Our communities of expertise are built on trusted journalism and editorial content, industry-defining events, and digital measurement tools, all backed by an established reputation for independence and credibility.
For marketers, these communities represent access you can’t get elsewhere. When your brand shows up in spaces professionals already trust, you’re part of the conversation, not an interruption.
Editorial authority. Engaged communities.
Measurable outcomes.
Two Decades of Building Trust
2006
Company Launch
WTWH is co-founded by Scott McCafferty and Mike Emich; Marshall Matheson joins shortly thereafter.
WTWH debuts with Design World and technical resources like 3D World and MCAD Central.
2009 - 2012
Core Engineering Expansion
Renewable Energy Launch: WTWH enters the renewables space with Windpower Engineering (2009) and Solar Power World (2011).
2014 - 2018
High-Tech & Robotics
MedTech Launch: Addition of EE World and Medical Design & Outsourcing, followed by the pivotal acquisition of MassDevice.
Robotics Pivot
WTWH acquires Robot Report and launches DeviceTalks and the Robotics Summit & Expo.
2019 - 2021
Retail & Hospitality Foundations
Vertical Diversification: WTWH acquires and launches Club + Resort Business, Club + Resort Chef, and CStore Decisions, establishing the initial footprint in retail and specialty hospitality.
Pandemic Strategic Pivot
Transition from in-person events to a heavy focus on digital engagement, webinars, and podcasts.
2022
Launch of Food, Retail, and Hospitality
WTWH acquires the QSR and FSR brands, fully moving the company into the restaurant and foodservice sector.
Strategic Investment
WTWH enters a strategic partnership with Mountaingate Capital to fuel the accelerated “buy-and-build” strategy.
2023
Healthcare Expansion
WTWH acquires Aging Media Network, adding Senior Housing News, Home Health Care News, Hospice News, Skilled Nursing News, and Behavioral Health Business.
Medical Equipment Reach
WTWH acquires HME Business and Mobility Management expanding the healthcare portfolio into home medical equipment and specialized mobility solutions.
Food Service Expansion
WTWH acquires PMQ Pizza expanding its foodservice presence into the multi-billion dollar pizza industry.
Digital Engineering Growth
WTWH acquires Engineering.com, significantly increasing its global reach and technical community engagement.
2023
Food Service Expansion
WTWH acquires PMQ Pizza expanding its foodservice presence into the multi-billion dollar pizza industry.
2023
Digital Engineering Growth
WTWH acquires Engineering.com, significantly increasing its global reach and technical community engagement.
2024
Behavioral Health Event Addition
WTWH acquires the Autism Investor Summit from Jade Health, marking a deeper commitment to the behavioral health sector.
Engineering Market Consolidation
WTWH acquires CFE Media, integrating powerhouse brands Control Engineering, Plant Engineering, and Consulting-Specifying Engineer.
2024
Engineering Market Consolidation
WTWH acquires CFE Media, integrating powerhouse brands Control Engineering, Plant Engineering, and Consulting-Specifying Engineer.
2025
Matt Logan is appointed as the new CEO, bringing over 25 years of B2B media experience from Informa Markets and RELX.
Co-founder Scott McCafferty transitions from CEO to Chairman of the Board.
2026
Healthcare Portfolio Expansion
WTWH acquires HealthLeaders, a premier media and events platform serving hospital and health system executives, and strengthening WTWH’s ability to connect decision-makers across the entire healthcare continuum.
WTWH rebrands as Arrowfly, positioning the company for future growth and expansion.
Our Values
T
THE AUDIENCE COMES FIRST
When we deliver real value to our professional audiences, everything else follows. Partners want in, sponsors see results, and everybody’s business grows.
Speaks to who we serve
R
Speaks to how we show up
U
S
We cut through the noise and help professionals and marketers sharpen their thinking and grow their business.
T
We back up our claims with on-demand data that drives real results. Clara builds confidence for us and our clients by showing what’s engaging, what resonates, and what converts into action.
Speaks to how we prove it