This webinar was presented live on Tuesday, August 27th, 2019. Click below to watch it on demand.

Learn how WTWH Media is using machine learning to drive ROI for AI based b2b marketing programs. Leveraging a customer data platform (CDP) we can better understand our users and align their content affinities with advertiser messaging to deliver the right message, to the right person, at the right time. In this webinar, we’ll explore 3 types of AI for marketing opportunities, including:

• Content Affinity Targeting
• Intent Based Marketing
• Account Based Marketing

Attendees of this webinar will have a better understanding of:

• How marketing AI works
• How you can leverage AI capabilities to reach the right customers at the right time
• What type of creative messaging works for targeted prospects

Featured Speakers:

Scott McCafferty