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Stop pulling your hair out and stressing about social media marketing. I know first hand how managing a company’s social media efforts can quickly eat
I’ve preached and preached in previous articles that if your company hasn’t jumped on the social media marketing bandwagon, you’d better be scrambling, because you’re missing
When you start a social media marketing strategy company, you put a lot of faith in your community manager that s/he knows what they are
Recently, a study was done of how people use social media, and the results might surprise you. Nor should they be overlooked by marketers. The
Marketers are constantly trying to calculate their company’s social media ROI, and there are are as many ways to look at and calculate it as
Facebook recently made it possible for pages to promote page posts for a fee. This feature allows pages to do a pay-per-impresson (PPM) campaign for
For anyone that knows me, it’s no secret that I’ve never been a believer in Google+; I just don’t see any value added in Google+
Pliny the Elder is one of the best beers currently made and I seek incessantly to find it at a local Whole Foods Market since
Seventy-eight percent of all social media traffic goes through Facebook, while Twitter is a measly 5%. Although, despite the market share, a study by Social Twist says the better bet is to use Twitter for marketing and NOT Facebook.After analyzing more than one million links on both Facebook and Twitter, researchers found that Facebook’s shared links average only 3 clicks, while on the other hand, Twitter generates an average 19 click-throughs every time a link is embedded into a tweet.
For two days I’ll be immersed in a seminar on search, enews and social media. This is coming via iPhone & will cover highlights as