John Hayes

How Account Based Marketing (ABM) works and how it can be used in industrial marketing to engineers.

How will the Google ad boycott affect engineering marketing? What questions should marketers be asking and how can they protect their brands?

Determining the right compensation for industrial marketers is difficult . This post, examines the most common evaluation metrics & recommends best practices

McKinsey found that 87% of consumers are not brand loyal. We examine the industrial marketing implications & how top-of-funnel activity combats this challenge

2017’s engineering marketing world will be shaped by these 5 tactics according to a survey of industry insiders

The top 5 things engineering marketers need to do to run a successful webinar from our experts who’ve run over 100 webinars for the engineering community

The experts at ThomasNet RPM drop by to share their top 5 tips for quick industrial lead generation

Mobile marketing / advertising to engineers is a major missed opportunity. John Hayes examines why marketers should start creating content for smartphones

John Hayes goes over some of the preliminary results of the 2017 Marketing Campaign Plans Survey, specifically whether budgets are up in the new year

ENGINEERING.com’s annual engineering marketing campaign survey for 2017. What it will cover and how you can participate.