John Hayes

John Hayes reviews how engineering marketers can leverage survey research to two ends – content creation and market research

An in-depth analysis of how millennial engineers differ from their old peers. 5 Key insights

Outlining ENGINEERING.com’s next market research study

Results of survey research on how engineers interact with email marketing

Results of survey research on how engineers interact with email marketing

Results of survey research on how engineers interact with email marketing

When to pass a lead on to

There is a very strong correlation between the age of the engineer and the device they use to consume engineering information

Marketers need to know where engineers go to get their engineering information. We just ran a survey with engineers to get this information for you.

We know that creating engineering content to feed your marketing funnel is a hassle. No doubt you have been tempted to outsource your content creation.