AUTHOR
We’ll be running a survey about how engineers consume content. Are there any questions you, as an engineering marketer, would like us to ask?
It’s frustrating to be an engineering marketer who creates an excellent piece of content, only to see it get no views. Three trends impacting distribution.
Why use Facebook for content amplification to engage engineers and tips on how to extend the reach
This is the time of year when engineering marketers are looking for new campaign ideas. We share survey, native, video and sponsored content ideas
Marketers are paying attention to the fact that more engineers are gathering their information from online webinars
Content marketing isn’t simple or cheap, so committing to a content strategy can be daunting. Read about how you can justify telling engineering stories.
Content marketing isn’t simple or cheap, so committing to a content strategy can be daunting. Read about how you can justify telling engineering stories.
There is no denying that marketing is becoming a data science. Research is helping engineering marketers understand what campaigns are working.
Content marketing is different than typical campaign-oriented marketing in several ways. Find out what are the myths vs realities of content marketing
If you want to learn about engineers who might be prospects for you, it’s worthwhile to check out Eng-Tips Engineering Forums.