Surveys can help you create outstanding downloadable content for your prospects
March 31, 2016
Ask critical questions to identify the best prospects from an engineering audience using surveys and research reports.
AUTHOR
Ask critical questions to identify the best prospects from an engineering audience using surveys and research reports.
So how do you get better alignment? One place to start is by meeting with the leaders in your company to get sales and marketing to agree on a number of key criteria.
ENGINEERING.com commentary and supporting research based on CMI’s B2B Manufacturing Content Marketing
2016 Benchmarks, Budgets and Trends research report.
How industrial and engineering marketers can deliver a unified message to a multidisciplinary engineering audience.
See the research report to learn about engineering marketers and their 2016 campaign plans.
Design software companies build brand awareness using social media. Read our Digital Marketing to Engineer blog post to find out the how and why!
Software marketers, even more than other engineering marketers, are hyper-sensitive to gaining brand awareness. Brand awareness is 2016’s top priority.
Summary of MM Matters podcast with Bruce McDuffee and John Hayes: how to tell a lead generating engineering story.
Is email for industrial and engineering marketing dead? We analyze email marketing trends to engineers for 2014 to 2016.
Recent data from the 2016 survey of engineering marketers’ campaign plans reveal that manufacturing marketing is moving to digital media.